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After a company sets its goals and objectives, the next step in strategic planning is to A. craft a mission statement B. design the business
After a company sets its goals and objectives, the next step in strategic planning is to A. craft a mission statement B. design the business portfolio C. plan marketing strategies D. allocate resource
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Contemporary Strategy Analysis Text and Cases
Authors: Robert M. Grant
9th edition
978-1119120841, 1119120845, 978-1119120834
