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After a customer places a pair of shoes in their Zappos.com shopping cart, they start to see ads for those same shoes when visiting
After a customer places a pair of shoes in their Zappos.com shopping cart, they start to see ads for those same shoes when visiting another website. This is known as: secondary data online focus groups O behavioral targeting social targeting
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Accounting Information Systems
Authors: Ulric J. Gelinas, Richard B. Dull
10th edition
9781305176218, 113393594X, 1305176219, 978-1133935940
