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After a evaluating the strength, attractiveness, and fit of a diversified company's strategy, the next move is to _ _ _ _ _ _ .

After a evaluating the strength, attractiveness, and fit of a diversified company's strategy, the next move is to ______.
Multiple choice question.
evaluate each business's brand recognition
rank the performance potential of the businesses
rank each of the businesses in terms of how long the company has held them
classify each business as a cash hog or a cash cow

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