After a product quality test, Meena determines that the latest batch of pens are not meeting quality specifications. Meena will use the function to determine why the pens are not meeting specifications and how fix the problem d Planning Organizing Leading Controlling organizing pnagement function being performed in each of the examples. controlling planning managerial work LEO of Southwest Airlines, talks to a group of reservation agents to leading their contributions to the company's success A marketing manager at Evian decides to work with BETC Euro RSCG, an advertising agency in France. The goal is to reduce the cost of advertising by creating a video that goes viral on YouTube Author Simon Rich spends time every day reading. He says. "I try to read about subjects that I'm interested in, and that usually helps me come up with ideas for stories and characters and jokes." At IBM's Almaden Research Lab, Laura Haas allows scientists a free rein for research but still checks to be sure that their inventions are adding to the company's bottom line