Question
After association rule analysis, you, as the marketing manager, discovered the following two actionable rules: {Mortgage=NO, Children=1} --> Buyer=YES (support=0.118, confidence=0.845, lift=1.851) {Married=NO, Age <35}
After association rule analysis, you, as the marketing manager, discovered the following two actionable rules:
{Mortgage=NO, Children=1} --> Buyer=YES (support=0.118, confidence=0.845, lift=1.851)
{Married=NO, Age<35} -->Buyer=YES (support=0.077, confidence=0.73, lift=1.599)
Also, based on the data with 600 customers, 274 have Buyer=YES, 326 have Buyer=NO.
If your budget allows you to contact 100 customers, and you only have these two rules to work with, how many Buyer=Yes customers are you expected to get if you use the best strategy to target customers?
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Auditing And Other Assurance Services
Authors: Alvin A. Arens, Randal J. Elder, Mark S. Beasley, Ingrid B. Splettstoesser
10th Canadian Edition
0131296159, 978-0131296152
