Question
After carefully reading Module 2, pick two (2) from the list of ad campaigns below: Subaru: https://www.youtube.com/watch?v=GJdEqU6l7pw Fiji Water: https://www.instagram.com/p/BVR80nhA8Hz/?utm_source=ig_embed Bedrock Real Estate: https://www.youtube.com/watch?v=d1UDoUQ-Ius SodaStream:
After carefully reading Module 2, pick two (2) from the list of ad campaigns below:
Subaru: https://www.youtube.com/watch?v=GJdEqU6l7pw
Fiji Water: https://www.instagram.com/p/BVR80nhA8Hz/?utm_source=ig_embed
Bedrock Real Estate: https://www.youtube.com/watch?v=d1UDoUQ-Ius
SodaStream: https://www.youtube.com/watch?v=b5FoXLxpFPk
Daniel Wellington: https://www.instagram.com/p/BeLfkuvAnlY/?utm_source=ig_embed
Specifically, Analyze source, channel and message factors used in each campaign and explain differences and similarities;
Discuss advertising appeals, execution styles and their effectiveness for the targeted audience
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Business Research Methods
Authors: Donald R. Cooper, Pamela S. Schindler
12th edition
9780077774431, 0073521507, 77774434, 978-0073521503
