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After completing his master's in computer engineering, Ahmed decided to start his own business. He sought help from Mr. Mazin, his friend. On the other
After completing his master's in computer engineering, Ahmed decided to start his own business. He sought help from Mr. Mazin, his friend. On the other hand, Mr. Mazin visited his uncle Mr. Abdullah who has been running a successful business in web designing to get some business ideas to guide Ahmed. Mazin shared with Ahmed that the main reason for his uncle's success in the business lies in his approach to building a lifetime relationship with his clients. Therefore, his uncle's business is not only restricted to designing web sites according to the specifications of the clients but also providing continuous online assistance to them and handling their grievances effectively and doing all this at a profit. Mr. Abdullah delivers these services at competitive prices. If any customers are interested in getting web solutions, they can also contact him through his website. Moreover, whenever the market is dull, Mr. Abdullah tries to create demand by offering short-term incentives to the buyers. Based on the situation above: a. Identify the various elements of the marketing mix pursued by Mr. Abdullah. Explain how they were implemented. b. What is the first step Ahmed should adopt based on the experience of Mr. Abdullah? Provide a convincing statement to support your
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