After completing the market research, you find the following results that are summarized in this table.

Click here to view the market research summary table.

Market Research Summary Table

Product Attribute Importance Weight of Product Attribute $(1=$ lowest importance$)$ Belief That Competitor A Has the Attribute$*$ Belief That Competitor B Has the Attribute$*$ Belief That Swordfish Has the Attribute$*$

Optimal screen size

$2$

$3$

$7$

$2$

Long battery life

$4$

$3$

$4$

$9$

Camera quality

$3$

$5$

$9$

$2$

Waterproof

$1$

$9$

$2$

$2$

$*$ Scale $19$; $1=$ lowest belief, $9=$ highest belief that the brand has that particular attribute

You meet with the brand manager to go over the market research results. He says, "I need you to evaluate these results and tell me who has the highest attitude score."

You must determine who has the highest attitude score, Competitor A$,$ Competitor B$,$ or Swordfish.

Who has the highest attitude score?

Select an option from the choices below and click Submit.

Competitor B

Swordfish

Competitor A