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After conducting a pricing experiment in five major cities, marketers at McDonald's concluded that they could extend the results of the experiment to other cities
After conducting a pricing experiment in five major cities, marketers at McDonald's concluded that they could extend the results of the experiment to other cities and have similar resultsIn this case, the experiment had internal variation external variation internal validity external validity
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Strategic Management
Authors: John A. Pearce II , Richard B. Robinson
12th Edition
007128950X, 978-0071289504
