After conducting secondary research, you will most likely need to gather primary, firsthand data. Primary data provides a complete picture. Familiarize yourself with how to generate and use primary data and how to avoid researcher bias. You will generate primary data mostly through surveys, interviews, observation, and experimentation. Consider each scenario, and then answer the question. After gathering data for a report on cubicle height and work productivity, you decide to use a survey to get measurable qualitative and quantitative feedback, What are the advantages of using a survey? Check all that apply. O Surveys receive high response rates. O Survey respondents are always truthful. O Surveys reach large groups nearby or at great distances. O Surveys offer ample time for recipients to consider their answers. O Surveys gather data economically and efficiently. You are asked to write a report on a topic for which little or no information is available. You decide to conduct interviews with several experts and veterans in the field. What should you do to elicit the most useful data in your interviews? O Ask yes-or-no questions in an objective and friendly manner. O Ask open-ended questions in an objective and friendly manner. O Ask ambiguous questions in a subjective and friendly manner. You are writing a report on the effectiveness of upper-management meetings in your company, and you decide to observe one or two meetings to obtain primary data. You arrive late to the meeting and walk into the room unannounced. What observation rule should you have followed? O Disguise yourself in order to observe anonymously. O Announce iniial observations upon entering the room. O Arrive early and obtain permission to observe.