After discussing the firm$$s marketing mix, you should assume the role of a marketing consultant and make specific suggestions for improving the firm$$s effectiveness. These suggestions can be in the form of changes to any part of the current marketing mix to fix problems you identified. If you did not identify problems, you should make suggestions for additional marketing activities. It is important that you say why you make the suggestion and how it will result in better appeal to the target market or business success. These suggestions should be specific and not generic. Generic suggestions are $$advertise more$$ or $$improve the sales force.$$ A specific suggestion is $$improve effectiveness of the sales force by starting a training program that emphasizes closing and presentation skills.$$ Remember that your suggestions should be addressed at specific problems or opportunities so that you can justify them. Are your suggestions strategically sound? lululemon