After extensive medical and marketing research, Pill, Inc. believes it can penetrate the pain reliever market. It is considering two alternative products. The first is to manufacture a medication for headache pain. The second is a pill for headache and arthritis pain. Both products would be introduced at a price of $4 per package in real terms. The headache-only medication is projected to sell 5 million packages a year, while the headache and arthritis remedy would sell 10 million packages a year. Cash costs of production in the first year are expected to be $1.50 per package in real terms for the headache-only brand. Production costs are expected to be $1.70 in real terms for the headache and arthritis pill. All prices and costs are expected to rise at the general inflation rate of 5 percent.

Either product requires further investment. The headache-only pill could be produced using equipment costing $10.2 million. That equipment would last three years and have no resale value. The machinery required to produce the broader remedy would cost $12 million and last three years. At this time the firm would be able to sell it for $1 million (in real terms). The production machinery would need to be replaced every three years, at constant real costs.

Suppose that for both projects the firm will use straight-line depreciation. The firm faces a corporate tax rate of 34 percent. The firm believes the appropriate real discount rate is 13 percent. Capital gains are taxed at the ordinary corporate tax rate of 34 percent. Which pain reliever should the firm produce?