Question
After extensive research and development, Goodweek Tires, Inc., has recently developed a new tire, the SuperTread, and must decide whether to make the investment necessary
After extensive research and development, Goodweek Tires, Inc., has recently developed a new tire, the SuperTread, and must decide whether to make the investment necessary to produce and market it. The tire would be ideal for drivers doing a large amount of wet weather and off-road driving in addition to normal freeway usage. The research and development costs so far have totaled about $10 million. The SuperTread would be put on the market beginning this year, and Goodweek expects it to stay on the market for a total of 4 years. Test marketing costing $5 million has shown that there is a significant market for a SuperTread-type tire. As a financial analyst at Goodweek Tires, you have been asked by your CFO, Adam Smith, to evaluate the SuperTread project and provide a recommendation on whether to go ahead with the investment.
Goodweek must initially invest $140 million in production equipment to make the SuperTread. This equipment can be sold for $54 million at the end of four years, although Goodweek plans to keep the equipment for use in another project at that time. The appropriate depreciation schedule for the equipment is the seven-year MACRS depreciation schedule.
Goodweek intends to sell the SuperTread to two distinct markets:
1. The original equipment manufacturer (OEM) market: The OEM market consists primarily of the large automobile companies (like Government Motors) that buy tires for new cars. In the OEM market, the SuperTread is expected to sell for $38 per tire. The variable cost to produce each tire is $22. Automotive industry analysts expect automobile manufacturers to produce 5.6 million, 6.2 million, 6.7 million, and 7.5 million, new cars each year for the next 4 years, respectively. Each new car needs four tires (the spare tires are undersized and are in a different category). Goodweek Tires expects the SuperTread to capture 11 percent of the OEM market.
2. The replacement market: The replacement market consists of all tires purchased after the automobile has left the factory. This market allows higher margins; Goodweek expects to sell the SuperTread for $59 per tire there. Variable costs are the same as in the OEM market. Industry analysts estimate that the replacement tire market size will be 14 million, 15 million, 15.8 million, and 16.9 million tires per year for the next 4 years, respectively. Goodweek expects the SuperTread to capture an 8 percent market share.
The SuperTread project will incur $26 million in marketing and general administration costs each year. Goodweeks corporate tax rate is 40 percent. The company uses a 13 percent discount rate to evaluate new product decisions. The immediate initial working capital requirement is $9 million. Thereafter, the net working capital requirements will be 15 percent of sales. What are the NPV and IRR for this project?
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