After graduation, you obtain a job as staff assistant to the chief executive officer (CEO) of a large international manufacturing company that products, including computer printers. The company is known for "B" level products at affordable price points. Your company's legal and regulatory department ensures full compliance with all related laws and mandatory regulations associated with the products it makes. The department also monitors compliance with environmental laws and regulations regarding the recycling of printer parts and disposal of hazardous materials. The company is in full compliance with all current mandatory regulations regarding recycling.

Recently a protest group has organized an extensive and very public letter writing campaign demanding that your company comply with new voluntary computer printer recycling regulations. The protesters email thousands of inflammatory letters each week to the media and key stakeholders, organize petitions, and stage dramatic protests at company headquarters.

The CEO is considering changing your company's compliance policies. Going beyond legal compliance by implementing the new voluntary, and costly, regulations would raise the price point of your computer printer products by a substantial 20 percent. The CEO asks for your advice on the matter.

What would you do?

a/. Continue to comply with only legally required regulations to maintain your price advantage over competitors.

b/. Implement the new voluntary regulations to end the protests, raise prices 20 percent, and risk losing a great deal of business

c/. Something else (if so, what?)