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After grouping customers into size classes according to annual sales volume, what is a company's next step in the workload approach to sizing the sales

  • After grouping customers into size classes according to annual sales volume, what is a company's next step in the workload approach to sizing the sales force?
     
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  • Figure out how many sales managers are needed to oversee the sales force.
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  • Multiply number of accounts by desired call frequency to reach the total annual workload.
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  • Determine the average number of customer interactions a sales representative can make per year.
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  • Establish desirable contact frequencies for each customer class.
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  • Split the sales force into inside and outside sales reps.

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