After looking over C&C sports, personally I think it's kind of weird to have a name that makes them seem universal, but their main focus is on Baseball. Baseball has died down over the years, granted it's still the all American sport of all time, however, Football, Soccer, and a couple other sports have become more and more popular. However, the company did seem to be doing okay and making some profit, but could probably be doing a lot better. Doing a SWOT analysis from the materials provided, I saw:

Strengths:

Quick Delivery

Fast customer service

High Quality

Organizational Chart (Good for people to Identify who the leaders are)

Weaknesses:

Limited Products

Increased Inventory with not enough cash coming in

United States Only

Opportunity:

Increase product line

Open up focus to all sports

Bring sports awareness - help bring back participation

Threats:

Staying local only (U.S. only)

Overstock

Competitors

Only focusing on one sport

Out of the opportunities listed, which one do you find to be most opportunistic considering their business conditions?