After meeting with clients to determine the scope of a project, graphic artists typically design layouts and select colors, images, and typeface to use. They then present design concepts to the clients and incorporate changes recommended by clients into final designs. When a graphic designer met with his client, the client approved 5 possible color schemes, 7 possible images, and 4 possible typefaces to be used in the design concept. How many options for the design concept does the graphic artist have if he is choosing one color scheme, one image, and one typeface for the design concept?