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After reading Chapter 5 & 6 and reviewing the Powerpoint Slides for the same chapters, briefly answer the following question? Question #1 (Chapter 5) What

After reading Chapter 5 & 6 and reviewing the Powerpoint Slides for the same chapters, briefly answer the following question?

Question #1 (Chapter 5) What are the 8 VALS segments? Briefly define each.

Question #2 (Chapter 5) What are the two Market Positioning in Practice, whats the difference between the two?

Question #3 (Chapter 6) What are a few of the uses of figurative language in Marketing Communications?

Question #4 (Chapter 6) Explain the six stages of the Consumer Processing Model?

Share something that really stood out to you this week from reading these chapters?

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