After reading Chapters 13, 14, and 15, choose ONE topic covered in the chapters that you'd like to explore.

1. Name your topic in your post title and in the first sentence, explain why/what about the topic you would like to know more (i.e...I always wondered how amazon always knows what I'm likely to buy, I always wonder how what I type on the computer gets converted into text, I always wonder how airlines keep track of their passenger lists, I always wonder how...etc.).

2. Research the topic to find the answer(s) to your question(s).

3. In 500 or more words, write down the answer(s) to your own question(s). Make sure you explain HOW the technology works and HOW it creates business value.

4. Include at least THREE references (videos, articles, books, etc.).