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After reading the article, A SWOT Analysis for B2C E-Commerce: The Case of Amazon.com, answer the following question: Should Amazon have remained an online bookstore?

After reading the article, “A SWOT Analysis for B2C E-Commerce: The Case of Amazon.com,” answer the following question:

Should Amazon have remained an online bookstore? Critically evaluate the arguments for and against diversification. Use the details from the SWOT analysis in your discussion. Your response should be between 150-200 words.

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