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After reading the article i have provided below: what are two of the sponsorship disruptors that can lead to a breakdown in the sponsor-sport organization
After reading the article i have provided below:
what are two of the sponsorship disruptors that can lead to a breakdown in the sponsor-sport organization relationship?
- What are specific steps that can be taken to minimize those risks?
- What are some specific examples? (not the same examples used in the article).
Reference article:
van Rijn, M., Kristal, S., & Henseler, J. (2019). Why do all good things come to an end? An inquiry into the discontinuation of sport sponsor-sponsee relationships. International Journal of Sports Marketing and Sponsorship. https://doi.org/10.1108/ijsms-01-2018-0010
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