After reading the article on Puffery by Ivan Preston, you are to submit your POV on the subject. The paper should be at least one double-spaced page in length, but should not exceed two.

This is your own POV on the subject. Use your value system when answering. Back opinion with fact when you can. Give examples of spots where you think puffery may been used correctly, if you think it should be used at all, and of commercials or ads where it has gone over the top if you think there are limits to the use of puffery.

The author comes with a decided point-of-view, so make sure to note where you agree or disagree with him.