After reading the BMW Case Study in Cornelissen Chapter 5, describe the alignment between culture and BMW brand image and discuss how BMW manages this alignment. BMW identified four values, after watching the SAS describe the values SAS is trying to project. How do the values displayed in the video align with the brand image on the company's digital platforms like its website or twitter. How do you think both companies would do if being assessed by Denise Lee Yohn? Responses should be no more than 250 words