Question
After reading the case E-commerce at Yunnan Lucky Air, reflect on the challenges of the organization as they relate to costs. Analyze the costs and,
After reading the case "E-commerce at Yunnan Lucky Air," reflect on the challenges of the organization as they relate to costs. Analyze the costs and, using specifics, develop a cost-centered business strategy for the airline to move forward as a profitable firm. Devise a tactic to differentiate the firm and to support the cost-focused strategy you developed. How can the tactic be implemented within the scope of the overall strategy?
https://mitsloan.mit.edu/LearningEdge/CaseDocs/08-076%20Ecommerce%20at%20Yunnan%20Lucky%20Air%20-%20Lehrich.pdf
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