After reading the case study "DeBeers's Diamond Dilemma," perform a PESTEL and Five Forces analysis for DeBeers. Based on these two tools, evaluate the strategic vulnerability of the organization. If you were DeBeers's CEO what two actions would you take to reduce the vulnerability?

https://my.uopeople.edu/pluginfile.php/1017037/mod_workshop/instructauthors/U3%20DeBeers%20Diamond%20Dilemma%20McAdams.pdf