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After reading the Perlegen Sciences case, respond to the following issues in written form. Discuss the forces for change that motivated management at Perlegen to
After reading the Perlegen Sciences case, respond to the following issues in written form.
- Discuss the forces for change that motivated management at Perlegen to consider new ways of doing business.
- Discuss how Lewin's Three-Step Model could be applied to the changes at Perlegen. Will applying such analysis help to achieve the stated organizational change objectives?
- Discuss how Perlegen plans to stimulate innovation and how implementation of a learning organization might help to achieve this goal
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