After reading the Southwest Airlines (A) case from the HBSP course pack and going through the lecture PPT, please answer the following questions. Before you begin the discussion, please identify yourself using your names as registered for the course (to receive credit). Each member is required to be on video during the discussion (any exceptions to this needs to be cleared with the professor before the discussion takes place). As you move through the questions, please clearly identify which question your group is currently discussing - you do not have to go in order. As with the written you should cite your information, please put these references in the chat feature of the platform either as you discuss or when your group provides its final answer to the question. Videos should be no longer than 30-45 minutes total.

The group must discuss all questions posed for the week. However, each member is only required to contribute meaningfully to 3 of the questions A note about online discussions: Discussions require the back-and-forth exchange of facts, experiences and opinions. These should be treated as "conversations" about the cases. As such, the starting grade for this assignment will be dependent upon the quality of answer given by the group. Your grade may be lowered compared to the group, if you did not participate as required.

Questions to Answer:

1. How would you describe the culture of SWA?

1. Using Cameron & Quinn's model of organizational culture, how would you classify the SWA culture?

1. SWA Mission Statement: The Mission of SWA is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. What does SWA mission statement say about its culture and its ability to maintain its culture?

1. Considering their increasing PR problems and internal issues, can SWA maintain its culture and competitive advantage as they continue to grow and expand? Explain...

1. SWA has transitioned from a CEO who knew Herb Kelleher well and worked closely with him before he retired to a new CEO, who while he has worked at SWA for 30 years did not have that same tie to Kelleher. Under this new leadership, which marks another step away from the larger-than-life founder, will SWA be able to maintain its culture? Explain...