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After reading the WSJ news article, a pork farmer decided to lower the price of his pork products and sell it through the Internet since

After reading the WSJ news article, a pork farmer decided to lower the price of his pork products and sell it through the Internet since he does not want to change his products/current target market. This farmer is most likely following a strategy.
a. diversification
b. market development
c. market penetration
d. product development
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