After researching conscious capitalism and whole food I gathered several observations from the research. Whole Foods has a business model that aligns with conscious capitalism. Aiming to create value for shareholders, stakeholders, customers, employees, suppliers, and the environment. The characteristics that are consistent with conscious capitalism with Whole Foods start with conscious leadership. Whole Foods has conscious leaders that go beyond profit and have a purpose that's focused on ethics, and employee empowerment with a sense of purpose that goes beyond receiving a profit. This creates a culture in which employees feel valued and heard. There is also a strong commitment to stakeholders. The connection with farmers and other companies to build ethical relationships. Whole Foods has a contribution to the environment by offering products that are organic and reducing waste. The company does not have a profit-driven business model but has adapted to have conscious capitalism which will result in long-term success.

Conscious Capitalism. (n.d.). Conscious Capitalism. https://www.consciouscapitalism.org/people/john-mackey

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