Fitty of Mossa plc’s 200 large shops are operated by franchise holders. Two of the franchise holders, Anja and Gordon, have given Mossa plc data that they collected about customer loyalty. Mossa plc establishes that:

. Anja identifies a loyal customer as one who buys from her shop at least every month

. Gordon identifies a loyal customer as one who buys more than $200 of goods from his shop in a year.

What is problem for Mossa plc with the data collected by Anja and Gordon?

A. It lacks comparability as they used different definitions

B. It lacks comparability as they used different measurement tools

C. It lacks accuracy as they used different definitions

D. It lacks accuracy as they used different measurement tools