Question
After review the video case for IMG Worldwide 1-What product is a college athletics department selling? 2-Discuss how a college sports fan might
After review the video case for "IMG Worldwide " 1-What "product " is a college athletics department selling?
2-Discuss how a college sports fan might go through the buying decision process, providing examples for each stage.
3-Of the four sets of factors affecting consumer behavior, which most strongly affects how college sports fans consume a sport?
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Foundations of Marketing
Authors: William M. Pride, O. C. Ferrell
3rd Edition
618973370, 547154569, 9780618973378, 978-0547154565
