After reviewing a report showing ft. on that one of the company's competitors recently increased its market share by 10 percent, the president called a meeting and asked the marketers, "Is there anything we can do about this?" The marketers responded. "We can modify our marketing mix, but we cannot introduce new products for our market." Low our prices." Sell door to door." Control the marketing strategies of our competitors." create better ads." If union representatives for Ford conduct research to find out the amount of pay line workers at GM and Toyota are earning, they want to know how much Ford has the ability to pay its employees. See if the amount Ford is paying its employees is on par with the amount other companies are paying their employees. force Ford to be the highest paying company in the auto industry. ensure that Ford's employees are not getting paid more than they deserve. Negotiate better benefits for Ford's workers to offset the lower pay. At some point during a unionizing campaign, employees are asked to sign__to indicate their preliminary support for the union. internal communication authorization cards flyers ballots placards