Question
After reviewing its cost structure (variable costs of 7.50 per unit and monthly fixed costs of 60,000) and its potential market, the Forecast Company established
After reviewing its cost structure (variable costs of 7.50 per unit and monthly fixed costs of 60,000) and its potential market, the Forecast Company established what it considered to be a reasonable selling price. The company expected to sell 50,000 units per month, and planned its monthly results as follows:
Sales 500,000
Variable costs 375,000
Contribution margin 125,000
Fixed costs 60,000
Profit before tax 65,000
Income tax (at 40%) 26,000
Net profit 39,000
Required:
(a) What selling price did the company establish?
(b) What is the company's contribution margin per unit?
(c) What is the company's break-even point in units?
(d) If the company determined that a particular advertising campaign had a high probability of increasing sales by 4,000 units, how much could the company pay for such a campaign without reducing its planned profits?
(e) If the company wanted to make a before-tax profit of 50,000, how many units would it have to sell?
(f) If the company wanted to make a before-tax return-on-sales of 10%, what level of sales, in , would be needed?
(g) If the company wanted to make an after-tax profit of 90,000, how many units would it have to sell?
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