After reviewing the importance of strategic marketing in the Learning Activities for this module, lets explore the concept of how to develop a situational analysis using a SWOT analysis tool (Strengths, Weaknesses, Opportunities, and Threats).

For this assignment, review ourSWOT learning object, and think about a global company that you are knowledgeable about, or even your selected focus company. Select a company other than McDonalds, which is used as an example of a partial SWOT analysis in your chapter reading for this module.

Then, describe in detail (not just a bulleted list) at leasttwo strengths,two weaknesses,two opportunities, andtwo threatsthat you have found in your research for this company. Keep in mind that strengths and weaknesses come from the internal environment, while opportunities and threats come from the external environment.