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After reviewing the key factors that SuperSoda should consider when deciding whether to launch ElectroLight, your team wants to understand the beverage market and consumer
After reviewing the key factors that SuperSoda should consider when deciding whether to launch ElectroLight, your team wants to understand the beverage market and consumer preferences to gauge the potential success of ElectroLight.
Your team has gathered the following information about the US sports drink market. The information shows an estimated share of electrolyte drinks, as well as the current share for the two main electrolyte products:
CoolSweat and RecoverPlus.
Share of US sportsdrink market,
Total market billion gallons
Electrolytedrinks market by brand name
Based on the target price and upfront fixed costs, what share of the electrolyte drink market would ElectroLight need to capture to break even? Here is some additional information for you to consider as you form your response:
ElectroLight would launch in a ounce formator oneeighth of a gallonat a price of $ to retailers
To be able to launch ElectroLight, SuperSoda needs to bear $ million in total fixed costs, including marketing expenses and increased costs across its production and distribution network
The vice presidentiff operations estimates that each bottle would cost $ to produce and deliver in
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