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After reviewing the videos and materials for this session, read the case Trouble in Paradise - Updated.pdf . In preparation for Break out Room discussions,

After reviewing the videos and materials for this session, read the case "Trouble in Paradise - Updated.pdf . In preparation for Break out Room discussions, utilize the PowerPoint Template: Discussion Preparation - External Analysis.pptx to answer the following questions for the Zhong Lian Knitting Company: 1. Perform a PESTEL Analysis 2. Identify who are the Current Customers and the Collaborators 3. Perform a Porter's 5 Forces Analysis on the Mass Markets strategic group of the clothing manufacturing industry. (versus high end fashion strategic group)

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