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After seeing an ad, Erik generates new source-relevant or ad-relevant thoughts that go beyond what is stated explicitly in the message. This is explained by

After seeing an ad, Erik generates new source-relevant or ad-relevant thoughts that go beyond what is stated explicitly in the message. This is explained by which of the following models? After seeing an ad, Erik generates new source-relevant or ad-relevant thoughts that go beyond what is stated explicitly in the message. This is explained by which of the following models? Memory-Based Model Cognitive Response Model Learning Model Rational Response Model

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