Question
After several years of existence, ABC Company decided to create a formal product development department. Discuss how this department should look first for product problems/ideas.
After several years of existence, ABC Company decided to create a formal product development department. Discuss how this department should look first for product problems/ideas. What types of information might be obtained from this source? Review lead users. Are they especially important in user-oriented ideation?
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Entrepreneurship
Authors: Andrew Zacharakis, William D Bygrave
5th Edition
1119563097, 9781119563099
