After several years of success with the product line, Procter & Gamble introduced its popular Sure deodorant in three new scents. This is an example of modification. functional feature quality aesthetic market Employee ownership is a situation in which employees take much pride in their work and make decisions as though they owned the company. employees actually buy a franchise, own it, and operate it on funds borrowed from the company. employees own shares of stock in the company. only employees own the stock of the company for which they work. employees receive money to purchase stock in the company