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After sharing your analysis of the perceived risk with the brand manager, he says, Now I would like to focus on how involved the consumer
After sharing your analysis of the perceived risk with the brand manager, he says, "Now I would like to focus on how involved the consumer will be with the advertising message we might use. I need you to choose a high-involvement medium for our advertising." Which of the following would be considered a high-involvement medium? Select an option from the choices below and click Submit. Print Television
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