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After the Deepwater Horizon accident in 2010, discussion arose around how companies would attempt to hide or distract from negative practices by pointing out other

After the Deepwater Horizon accident in 2010, discussion arose around how companies would attempt to hide or distract from negative practices by pointing out other positive practices that were little more than window dressing? What is this practice called?

  • Ball hiding
  • Gaslighting
  • Greenwashing
  • Temporal market realignment
  • Guerilla marketing

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