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After the Firestone recall, Ford recognized that it would need to work with a new tire supplier for its vehicles. Ford then began to develop
After the Firestone recall, Ford recognized that it would need to work with a new tire supplier for its vehicles. Ford then began to develop new product specifications and request proposals from other tire manufacturers. What is the next step in the BB buying process for Ford?
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order specification
vendor performance metrics
negotiations management
need recognition
proposal analysis and supplier selection
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