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After the release of the movie E.T., sales of Hersheys Reeses Pieces soared while Mars, the makers of M&MS, regretted not permitting its product to

After the release of the movie E.T., sales of Hersheys Reeses Pieces soared while Mars, the makers of M&MS, regretted not permitting its product to be used in the film. The use of Reese

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