After the world's largest clothing retailer Zara released the results of its 2014-2015 fiscal year, retailers around the world wanted to learn more about the Spanish company's pricing strategy. An in-depth study that compared Zara products in 14 global sites revealed: Zara's clothing is priced between 22 to 24 percent higher in France, Italy and Germany; it is priced 50 percent higher in Mexico and Britain. The markets with the highest prices for Zara clothing were South Korea, the United States and China. The study results indicate that Zara pays close attention to what customers are willing to pay within each individual market and tailors its pricing strategy accordingly