After value proposition is decided, activities to source, produce, and deliver need make/buy decisions. Which of the following statements is true? Question 2 options: When customers have a complaint, the ultimate responsibility is based on the business that provided that issue and not necessarily the brand company. Brand companies often act more as facilitators between a customer and distributor network of suppliers without ever touching the goods being transferred. Customer satisfaction creation and reputational risk is shared across all supply chain partners. Doing everything yourself is the ultimate horizontal integration solutions