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After very strong years in 2020 and 2021, sales of KitchenHelper's Super Cake Mixer product were unimpressive in 2022. KitchenHelper sold 75,000 Super Cake Mixers

After very strong years in 2020 and 2021, sales of KitchenHelper's Super Cake Mixer™ product were unimpressive in 2022. KitchenHelper sold 75,000 Super Cake Mixers™ in 2022, at an average price of $125. KitchenHelper's margin on every unit is 75%. a) If the fixed costs allocated to Super Cake Mixer™ are $3,000,000, how many units must KitchenHelper sell to break even? b) How much profit did KitchenHelper make on Super Cake Mixer™ in 2022? To reinvigorate sales, KitchenHelper is considering a multi-market, out-of-home, awareness campaign. It's estimated that the campaign would generate a 50% increase in sales and would cost $2,000,000. c) What would the ROMI be for this marketing campaign? d) Should KitchenHelper proceed with the campaign? Why or why not?

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