Question
After watching Ogilvy's work on Unilever's Dove soap (posted above in content) please think about the concept of standing for a bigger existence than just
After watching Ogilvy's work on Unilever's Dove soap (posted above in content) please think about the concept of standing for a "bigger existence than just profit" --
What brand has a consistent, emotional, "genuine" Big IDEAL in its advertising DNA?
What brand could benefit from having a Big IDEAL added to their advertising to better connect with consumers?
PLEASE ADD STATISTICS ABOUT THE BRAND/COMPANY
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Marketing Mistakes And Successes
Authors: James F. Dartley
11th Edition
978-0470169810, 0470169818
