1. After watching Oli Gardener's Expert Session: 7 Principles of Conversion-centered Design, please select any website and analyze how 1 of those principles is being or could be used for conversion purposes. Provide a link to the website. Also, reference the expert session and textbook.
2. Using the same website in 1) above, discuss the use of color and whether you think it was effective (using concepts from the book/other sources). Any recommendations you would make regarding the use of color? How could the User Experience (UX) be improved? Reference the textbook and other sources used.
3. Navigate to a landing page on a website (it could be on the same website used in 1) above or a totally different one). Provide the link to the landing page specifically. Analyze (using the textbook concepts) 2 landing page related recommendations and whether the page is effectively using these.