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Agatha's Inc. is about to introduce a new product in the market, but is not sure as to how it shouldprice the product. The company

Agatha's Inc. is about to introduce a new product in the market, but is not sure as to how it shouldprice the product. The company is facing intense competition from five other companies. In such asituation, what should be Agatha's Inc. pricing objective? Provide an explanation for your answer.

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