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Aggie Re is a well established reinsurer. Lately competitors have been taking Aggie Re's policyholders. The company has started to customize their policy coverage in

Aggie Re is a well established reinsurer. Lately competitors have been taking Aggie Re's policyholders. The company has started to customize their policy coverage in hopes that they prevent any further loss of market share. What product life cycle phase is Aggie Re most likely in?

Decline
Introduction
Growth
Maturity

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